Paw n Joy
How we built Paw & Joy from zero into one of Egypt's best-designed pet stores.
overview
Paw & Joy had no online presence. We built everything — store architecture, design system, performance, and conversion foundation — from the ground up. The result is one of the sharpest-looking pet stores in Egypt.
Zero online presence, no brand touchpoints, and a category that's understyled across the board in Egypt. The opportunity was clear — build something that actually looks the part and performs on launch day.
the Result
A ground-up Shopify build, conversion-optimised from day one. Site speed hit 80+, CR landed at 3% on launch, and the design set a new benchmark for the pet category in Egypt.
80+
Site speed score.
+3%
Conversion rate.
0 → Live
Built from scratch.
